Leave a little richer

In the 1880's the gold boom in the Goldfields of Victoria made Melbourne, Australia the richest city in the world. As a result of the boom the architecture, art, culture, stories and history of the Goldfields remain as valuable as the gold that created them. These print ads ran nationally as part of a "jigsaw" segment by segment advertising strategy for Tourism Victoria.

Agency: Mojo, Melbourne

Role: Creative Director/Copywriter