Starting my career as a junior creative in Auckland 20 years ago I’ve been fortunate enough to go on to work in some of the most revered advertising agencies in Australia, London, America, and New Zealand.

In recent management roles I’ve been tasked with turning around the creativity and business success of agencies such as CHEP Melbourne and Fallon Minneapolis, as well as building an office and culture from scratch as the founding Creative Director of Saatchi & Saatchi Melbourne.

Among the work I’m most proud of is a book I wrote in 2016 about facing and overcoming fear, which was cited by Western Bulldogs coach Luke Beveridge as being a key inspiration behind their AFL Grand Final victory.

For 3.5 years I was a partner in the independent creative agency Robyn&Leon, where we put a focus on articulating purpose in creative ways for internal communications to help brands and companies align what they say with what they do.

In 2021 I left the agency to take a hiatus from working full time in advertising to set up Destroy All Monsters, essentially a moniker for putting physical and functional creative products into the world.

I’m a keen sailor and recently sailed doubled handed on a high performance yacht between Tahiti and Fiji over two weeks, but when on the water am usually kite surfing or paddling about in a canoe I built during Covid lockdown.

Work history

July 2021 -

Founder, Destroy All Monsters

Dec 2017 – May 2021 (3.5 years)

Director/Creative Director, Robyn&Leon, Melbourne

2015 – 2017 (2.5 years)

Group Creative Director, Saatchi & Saatchi, Melbourne

2013 – 2015 (1.5 years)

Executive Creative Director, CHE Proximity, Melbourne

2012 – 2013 (1 year)

Senior Vice President Group Creative Director, EnergyBBDO, Chicago

2009 – 2012 (2.5 years)

Group Creative Director, Fallon, Minneapolis

2007- 2009 (2.5 years)

Creative Director, Publicis Mojo, Melbourne

2002 – 2007 (5 years)

Senior Copywriter, Mother, London

1999 – 2002 (2.5 years)

Creative, Colenso BBDO, New Zealand

Education

1999

Top Student, Axis Advertising School, New Zealand

1992–1996 

BFA Fine Arts Degree, Elam - Auckland University, New Zealand

1991

‘A’ Bursary, Northcote College, Auckland, New Zealand

Technical Skills

Proficient in Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Procreate App, iMovie, Studio Photography, Intaglio Printmaking, Screenprinting, Woodworking.