Wishing Well

To demonstrate mobile banking for Bank of Melbourne, we created a cashless wishing well in the iconic National Gallery of Victoria moat. People could toss a coin from their mobile and watch it transform into a piece of 16th century Japanese art, brought to life with interactive water projections. In terms of any actual wishes coming true, each coin thrown went to a digital arts education programme for school kids raising a total of $10,000.

Agency: Saatchi & Saatchi, Melbourne

Role: Group Creative Director