Just the right amount of wrong

Once completed, the Cosmopolitan hotel promised to bring sophistication and style back to Las Vegas. The only problem: people who go to Vegas tend to go there for strippers and bachelor parties, not style and sophistication. The challenge therefore was to launch a new Vegas hotel to people who wouldn’t normally go to Vegas. However, just because The Cosmopolitan was going to be a sophisticated experience, that didn’t mean it would be any less of a Vegas experience. Instead, with The Cosmopolitan, sophistication and Vegas came together to form, ‘Just the right amount of wrong’.

Agency: Fallon, Minneapolis

Role: Group Creative Director/Copywriter