Head, Heart and Guts

At Robyn&Leon we believed that doing great work is a combination of robust strategic thinking, emotional and empathetic understanding, and being intuitive and taking risks. In order to make this implicit in our identity we literally created a brand anatomy by way of a head, heart and guts. Our business cards were letter pressed with the red core centre being a visual representation of our motto “Branding from the inside out” …which is the belief that your external brand and communication needs to align with your internal purpose in order to be truly authentic. Signage on the agency frontage also went deeper than surface level by way of a bright perspex box with a recessed illustration of the anatomy illuminated from within.

Agency: Robyn&Leon

Role: Creative Director / Illustrator