TV will never be the same

With the ability to stream a staggering amount of content to all your devices, the home TV was no longer the king of the screens. To demonstrate this new screen democracy for Charter Communications we created the campaign, ‘TV will never be the same’. The films showed various screens arguing, competing, and at times working together. One of the less ‘smart’ parts of the bundle however was the included land line phone, so rather then ignore that we had a little dig at how basic it is in comparison to the screens in the ‘Throwdown’ film.

Agency: Fallon, Minneapolis

Role: Group Creative Director