Designed by Nature

Act of Wine is a retailer specialising in natural wine. The natural wine making process involves minimal chemical, technological and human influence… nature is simply left to do its thing. In order to reflect this craft of wine making, we applied the same process to the craft of graphic design. We set up an environment where the same mold and bacteria involved in the fermentation process of creating natural wine, created the actual Act of Wine brandmark itself. The brandmark and macro-photography of the mold was utilised across the instore retail environment, corporate identity, products and packaging, and social media.

Agency: Robyn&Leon

Role: Creative Director / Illustrator